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Rel-x
About this project Case study involving a comprehensive strategic concept including campaign designs.
Goal
To communicate professional and comprehensive services at a high level. Potential clients are: top businesses, large corporations and governments.
Starting Point
Clean slate with no particular instructions except to meet the need to impress top level CEOs and business consultants.
Process
Very detailed study of possible sensory experiences, starting with the paper used (color, texture, shape, thickness and quality) and the particular use of colour. Furthermore, any slogans, text as well as pictures, needed to uphold the quality and impression of exclusivity.
